With the development of society, more and more businesses have adopted LCD advertising machines to promote their products. However, not all the advertising content of these businesses is designed by professional technicians. For some customers with deeper understanding, this can lead to some common mistakes, such as: 

1. Content is outdated. 

The content should always be fresh and relevant to the audience, so that viewers won't be annoyed by the advertisements. By using the online advertising machine, merchants can change the information, menu items or event dates at any time and update the screen immediately. They can also set the advertisements according to the weather and time. 

2. The layout of the screen is unreasonable. 

For printed advertisements, a good sense of three-dimensionality is very important. The same is true for the advertisements played on LCD advertising machines. Every frame of the animation should have a balanced layout and be carefully designed. But this is just the beginning. As the content moves on the screen, the design process will become more complex. Enterprises not only need to consider the coordination of the content of each picture in the advertisement, but also the rationality of the entire advertising cycle. To achieve a combination of stillness and movement. 

3. No interaction with others 

Static advertisements are a thing of the past. Now, you can have people conduct real-time store searches, or click on stores, or have the software support him in determining his location and route in the shopping center. Touch screens can be integrated with POS machines to display digital directories or compare products and services. This is a great way for users to confirm the best information and access promotional services. 

4. Absence of guiding behavior 

Attracting customers to make purchases is the goal of your advertising campaign. If you fail to convey effective information to the end users, then all the wonderful animations and interactive content of your enterprise are basically meaningless. You not only need to tell users the advantages of the product, but also tell them what to do next. For example, you can provide contact information, store location, or something like this - a relatively simple way to learn more about society and get invited. You need to leave customers with the means to obtain your product or service, so as to truly achieve sales growth.

What are the main differences between the stand-alone version and the network version of the advertising machine? 

Single-player version: 

To update the programs using a USB drive or SD card, you need to manually replace each one one by one. 

Without the internet function, of course, it cannot browse web pages either. 

Cannot install the app; 

The split-screen function is subject to significant limitations due to the size and format of the materials. 

More suitable for users with fewer items, where the machines are concentrated, or where the program updates are infrequent; 

Web version: 

Relying on the back-end software (which needs to be installed on the computer and will not interfere with the normal computer operations), the programs can be edited and updated without the need for manual on-site replacements one by one. 

Equipped with internet access capabilities (WIFI + wired connection + 4G), it can browse the web. 

If it is an Android network solution, an Android APP can be installed. 

Custom split-screen playback is supported, with support for various materials such as images, videos, documents, PPTs, etc. You can also add links to web pages, etc. 

It supports both mobile mini-programs and web pages for update management and program release. 

Updates can be released, machines can be managed, and the current status of the devices can be checked all through the mobile phone. 

It is more suitable for users with a larger number of machines and frequent program updates.