Catering Industry Career

Founded in the 1990s, Zhen Gongfu (True Taste) has maintained its brand positioning of "Nutrition is best when steamed," specializing in Chinese fast food featuring steamed dishes. By 2014, the chain had expanded to 570 outlets across nearly 40 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Hangzhou, Chengdu, and Changsha, employing close to 20,000 staff nationwide—making it a leading player in the Chinese Catering industry. In July 2012, Zhen Gongfu was honored by the China Catering Association as one of the "Top 100 Chinese Catering Enterprises for 2011," ranking 14th overall and first among Chinese fast food brands.

To innovate promotional methods and enhance brand image, a Zhen Gongfu outlet in a certain region adopted Dreamsource wall-mounted digital advertising displays to promote its menu offerings. With high-definition visuals and versatile presentation formats, these displays vividly showcase Zhen Gongfu’s signature dishes, brand story, and promotional messages. This modern marketing approach strengthens the brand's distinctiveness and three-dimensionality, effectively capturing customer attention and enhancing brand recall. Additionally, the advertising displays can be updated with seasonal or event-specific themes, ensuring fresh and timely content that further elevates the brand’s image.

It can also serve as a digital display for ordering and pickup numbers, enabling the digitization and automation of the ordering process. Customers can browse menus, select dishes, and place orders via the touchscreen on the advertising machine, significantly reducing waiting time in queues.

Zhen Gongfu's stores have adopted Dream Source wall-mounted advertising displays as their solution for advertising and smart store operations—an innovative and forward-thinking move. This choice not only enhances the brand image and customer experience but also lays a solid foundation for digital transformation and sustainable development.